B2B SURVEY RESEARCH

​B2B market research surveys from CDA can help your company make smarter business decisions by identifying key data based on your specific needs. By gaining greater insight into the needs, wants and composition of your target market and your competition, you’ll be able to design and implement more successful marketing solutions. Utilizing reliable, accurate and bias-free methodologies, CDA’s B2B market research surveys can give you a multi-dimensional view of vital factors that can affect your company’s position in the marketplace or successfully penetrate new markets.

B2B market research surveys can provide you with in-depth information on:

  • Market Structure
  • Market Size and Growth
  • Trends
  • Competitors
  • Key Drivers of Satisfaction
  • Customer Requirements
  • Customer Loyalty
  • Brand Awareness
  • Brand Loyalty

Market Research - Strategic Planning - New Product Development - Competitive Assessment 

 

Competitive Assessment


​These reports have been designed to provide in-depth analysis of the marketing, manufacturing and technical capabilities of companies operating in discreet market segments. This provides insight into the leverages possessed by key market participants. This program also allows for the targeting and analysis of companies in possible acquisition scenarios. Many of our reports also provide benchmark cost analysis and/or a SWOT analysis in specific industry sectors.​

RESEARCH PRODUCTS & SERVICES


Industry Analysis


This service which is designed to assist in the market launch of new products or identify new markets for existing products, include complete market sector profiles.Identified and analyzed are such factors as:

   Total Sales
   Growth Trends
   Key Participants
   Key Competitors
   Key Leverages
   Distribution Channels
   Advertising and Promotion Budgets
   Trade Shows and Associations

CDA thus assesses the size of the opportunity, anticipated competitive response and barriers to market entry​​

Customer Satisfaction Studies


​These projects are designed to measure customer satisfaction among the clients' key customer constituent groups.  Such variables as the following will be measured and analyzed: 

  • Consistency of Product Quality
  • Sales Rep Performance
  • Service Performance
  • Overall Perception 


The following are examples of the questions CDA addresses:

  • Is the client easy to do business with?
  • Is the client perceived as keeping its promises?
  • Does the client meet customers’ requirements?Is the client responsive to customers’ needs? 


A system can then be developed in which the results can be revisited on an annual basis to measure the progress made in improving or maintaining levels of customer satisfaction. Also, the means will be developed to measure Client’s key areas of strength and key areas of weakness as perceived by the consuming account.While the thrust and focus of this project is strategic in nature, tactical benefits will also be derived such as the identification of opportunities within the market, as well as any problems associated with individual accounts within the survey.